UMCIC University of Malaya 50603 Kuala Lumpur
The banking industry is undergoing significant changes with the emergence of challenger banks and bigtechs disrupting the traditional value chain. While this presents opportunities for collaboration, it also means that banks must embrace continuous technological innovation to remain competitive and relevant. However, this goes beyond digital transformation. To sustain their position, banks must challenge their conventional practices and beliefs, understand their markets, and be willing to embrace new business models, partnerships, and innovations.
