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idataraya
idataraya

Loyalty & Engagement.

Customer loyalty and rewards programs for Malaysian retailers.

We build loyalty and engagement systems for Malaysian retailers: points accumulation, tier management, reward redemption, campaign targeting, and member analytics. Fully integrated with your POS, e-commerce, and CRM so earning and redeeming points is a seamless part of the customer experience.

  • Points-based loyalty with tier progression
  • Reward catalog and redemption at POS and online
  • Campaign targeting based on purchase history and behavior
  • Member analytics and engagement tracking
MYR 72.00Member #M-10482 · Gold
Choose payment method
Touch 'n Go eWallet
GrabPay
DuitNow QR
Cards
ENBM420 pts earned · 1,280 available
M-10482 · lifecycleMember journey · Silver → Gold
Gold tier
TierLedgerCampaigns
checkout · loyalty in lineIdentify → earn → redeem
Running
Identifyphone · cardEarnrules · categoryRedeem1 tapSettleledger posted
Inline with checkout · no app needed
rules · current cohortMaterialized
earn · defaultRule1 pt / RM 1 rows
earn · grocery 2xRuleFri–Sun rows
tier · goldThresholdRM 3K / 6mo rows
expire · rollingRule18 months rows
Edited by marketing · versioned

Earn.

Loyalty programs fail when they're hard to use. We build systems where earning and redeeming points happens automatically at checkout. No app to open, no code to type.

Earn and redeem at the counter, without a code.

Phone number or card identifies the member. Points calculate from the rules engine, the cashier sees the balance, and redemption applies in the same transaction. No separate app flow to break the queue.

checkout · loyalty in lineIdentify → earn → redeem
Running
Identifyphone · cardEarnrules · categoryRedeem1 tapSettleledger posted
Inline with checkout · no app needed

Tiers and rules your team runs, not the vendor.

Earn multipliers, tier thresholds, birthday bonuses, and expiry windows live in a rules table the loyalty team edits. New promotions launch without an engineering ticket.

rules · current cohortMaterialized
earn · defaultRule1 pt / RM 1 rows
earn · grocery 2xRuleFri–Sun rows
tier · goldThresholdRM 3K / 6mo rows
expire · rollingRule18 months rows
Edited by marketing · versioned

Campaigns that go to who earns them.

Segments built from purchase history, tier, and behavior. The same 10 percent offer never broadcasts to everyone, so redemption rates stay honest and members feel seen.

Campaign · last 7 days
Gold · weekend double ptsSLO >15% redeem22%
Silver · winbackSLO >8% redeem11%
Bronze · onboardingSLO >5% redeem4.8%
Dormant · reactivationSLO >3% redeem2.1%
Targeted · not broadcast

Every point earned or burnt, auditable.

Ledger view per member with every earn, redeem, adjust, and expiry. Disputes resolve in seconds, and finance can reconcile the liability without a month-end scramble.

Member ledger · M-10482
Earn · checkout RM 72Gold · category 1x
+420 pts
Redeem · free coffeeoutlet · KL-East
-250 pts
Adjust · CS goodwillcase #8102
+100 pts
Expire · 18mo rollingnightly sweep
-62 pts
Balance · 1,280 pts · reconciled daily

A loyalty system integrated into every customer touchpoint.

  • Loyalty engine

    Points accumulation, tier management, and reward redemption, integrated with your POS and e-commerce platform.

  • Campaign platform

    Targeted campaign engine with member segmentation, A/B testing, and multi-channel delivery.

  • Member portal

    Customer-facing portal or app section showing points balance, tier status, reward catalog, and transaction history.

  • Analytics dashboard

    Loyalty program performance with member lifetime value, redemption rates, campaign ROI, and churn indicators.

Ready to talk about loyalty & engagement?

Book a discovery call. We will walk through how this fits your business, scope, timeline, and what you will get at the end.