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idataraya
idataraya

Product Development.

From idea to running software, one team all the way.

We take products from concept to production. Design, frontend, backend, infrastructure, deployment: a single team owns every layer. You don't manage vendors, you work with one team that ships working software and stays on after launch.

  • Full-stack product development from design to launch
  • Single team owns frontend, backend, and infrastructure
  • Iterative delivery with working software at every milestone
  • Post-launch support and iteration by the same team
product · v1.4.0 releaseShipping
  • Discoverworkshops
  • Designflows · v3
  • Build42 PRs merged
  • Launchcanary 10%
sprint · demo prepAuto
WhenSprint 10 · reporting ready for demoFri · 15:00 · client call
Then
  1. 1Cut deployable buildtag · v0.10.0-demo
  2. 2Seed staging data3 outlets · 14d sales
  3. 3Record 2-min walkthroughfallback if WiFi drops
  4. 4Share acceptance checklist11 scenarios · owner signs
Every sprint · a runnable build
product · discovery → launch4 phases · iterative
Running
Discovershadow + mapDesignflows · v3BuildfullstackLaunchcanary → 100%
Same team · every phase
stack · product v1Materialized
webReact + AstroTypeScript rows
apiNode + HonoTypeScript rows
dbPostgresdrizzle rows
infraTerraformAWS · IaC rows
One language · one team · one repo

One team.

Product development at idataraya follows a simple loop: understand the business, build the smallest thing that works, ship it, learn, repeat.

Discovery before design, design before code.

We shadow the cashier, the warehouse manager, and the owner before mocking up a single screen. Workflows, pain points, and constraints feed the plan, not assumptions carried over from another client.

product · discovery → launch4 phases · iterative
Running
Discovershadow + mapDesignflows · v3BuildfullstackLaunchcanary → 100%
Same team · every phase

One stack across frontend, backend, infra.

TypeScript end to end with a house framework your team can onboard into quickly. The same engineers own the React view, the Node service, and the Terraform that ships it.

stack · product v1Materialized
webReact + AstroTypeScript rows
apiNode + HonoTypeScript rows
dbPostgresdrizzle rows
infraTerraformAWS · IaC rows
One language · one team · one repo

Every sprint ends with working software.

Milestones produce deployable builds you can test with real users. No status decks standing in for software, no integration-day surprises because nothing was stitched together early.

Sprint · last 4 demos
Sprint 07 · checkout flowSLO deployabledemo ✓
Sprint 08 · admin dashboardSLO deployabledemo ✓
Sprint 09 · payments adapterSLO deployablepartial
Sprint 10 · reportingSLO deployabledemo ✓
Every milestone · runnable build

Launch day is a controlled event, not a hope.

Canary rollout, smoke tests, and an acceptance checklist signed off before 100 percent. After launch the same team handles feature work, bug fixes, and scaling questions.

Launch plan · v1.4.0
Acceptance sign-off · business lead11 scenarios
T-3d
Canary 10% · productionerror rate 0.00%
T+0
Canary 50% · productiongated on metrics
T+1h
Full rollout · training kickoffops team briefed
T+4h
Handover to live ops · not a throw-over-the-wall

A product in production.

  • Working product

    Deployed, tested, production-grade software, not a prototype or a demo. Running on real infrastructure with real users.

  • Source code

    Clean, documented codebase in a repository you own. TypeScript, React, Node: a stack Malaysian developers can maintain.

  • Infrastructure

    Production infrastructure deployed and configured: hosting, database, CDN, monitoring, and alerting.

  • Support agreement

    Post-launch support by the same team that built the product. Bug fixes, feature iterations, and incident response.

Ready to talk about product development?

Book a discovery call. We will walk through how this fits your business, scope, timeline, and what you will get at the end.